Why Experience Matters

”The truth is now an opinion. Unfortunately, thanks to social media, you can live in your bubble of opinion truth for as long as you like.” - Trevor Noah 

We live in a culture driven by emotion and desire, not data and facts.

All humans are moved by stories and all stories are built on subjectivity

Subjectivity and facts are not mutually exclusive. Subjectivity is simply the vehicle to deliver those facts.

We react as much to the design, aesthetics and context of an experience as much as to the information contained in it.

Presenting information visually and emotionally is the fastest to engage with it. 

Data needs a Narrative...  It is Narrative as the context of data - not the data itself -that defines us and our relationship to each other.

Our ability to find mutual understanding depends on the expansiveness of the stories we tell. 

EXPERIENCE

We are now in a post literary, performative era of “I share; therefore I am,” where images, emotions, and experience have displaced words as the social currency of the culture. 

• Experience is the subjective nature of one's existence.

• Experience is the process of doing and seeing things and of having things happen to you.

• Experience tells us where we are physically emotionally and intellectually.

• Experience is what our senses tell us about where we are in time and space.

• Experience asks for imagination and engagement. 

• All experience impacts your future, either shutting down or opening up possible futures.